Big data – not just for big companies


Idealog, a New Zealand website about innovation, points to a revolution happening in business intelligence that can benefit the entrepreneur. “With the emergence of new tools to analyse the masses of data freely available on the internet, new opportunities are emerging for the ‘information entrepreneur’ – and, given the low cost of cloud service models, the opportunities presented by big data are easily accessed even by micro enterprises.”

Idealog points out, “there are even services emerging that package data right into the analysis tool, taking the legwork out of assembling the raw material for analysis. One such example can be found in the US… SizeUp builds big data into the tool: data that the small business owner would have no hope of assembling alone, but which could provide vital intelligence to guide sound decision-making.”

Read the full article here.

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