Forbes released Small Steps: Big Leaps, its 10-week series on how to launch a successful startup. Step 3 talks about how to conduct market research, both formally and informally. Among the resources suggested for conducting market research, Forbes says “One invaluable tool that was made available last September by the SBA is SizeUp. With SizeUp, you can input your business’s industry and city and it maps out your competition, highlighting areas with abundant competition in orange and areas with a lot of potential customers but few competitors in green.
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